Gracie Barra Jiu Jitsu North America
YOUR
PATH TO PURPOSE
STARTS HERE.
Discover how Gracie Barra can help you turn your passion for jiu-jitsu into a life of purpose, leadership, and service.
THE PATH TO PURPOSE NEWSLETTER
The Leadership Lens
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Featured School Owner
Owner Spotlight · Dallas, TX
One Professor. Four Schools. One Mission.
He Started With 12 Students. Now He Leads 3 Campuses.
Professor Marcus Almeida didn't plan on becoming a business owner. He planned on teaching jiu-jitsu. But when GB gave him the framework, the operations playbook, the marketing support & the mentor network: expansion became inevitable. Today, his three Dallas locations serve over 600 families and he's mentoring two new professors on their own ownership journeys.
"Gracie Barra didn't just give me a curriculum they gave me a system for building something I could be proud of for the next thirty years."
news
upcoming events
JUNE 14
Ownership Orientation — Virtual
Zoom · 10:00 AM EST · Free to attend
JUNE 14
Ownership Orientation — Virtual
Zoom · 10:00 AM EST · Free to attend
JUNE 14
Ownership Orientation — Virtual
Zoom · 10:00 AM EST · Free to attend
JUNE 14
GB Leadership Summit — Austin, TX
JW Marriott · 2-day event · Owners only
Behind The Red Shield
Fundamentals
Leadership takes practice. So does running an academy. Every month, the GB Campus Newsletter delivers the stories, systems, and insight that help you do both better.
Each issue includes
Owner Spotlights
Expansion News
Leadership Culture
Operational Systems
Campus Events
Mentor Profiles
Summit Recaps
Business Insights
New School openings
This Month
Three New Campuses Open in Q3
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Your School. Your Legacy.
Purpose Built. Community Driven.
Embrace the lifestyle you love and unlock the potential for financial success by partnering with Gracie Barra. With our franchise opportunity, you can transform your passion for Jiu-Jitsu into a thriving business venture.
A Standard That Has Stood for 39 Years
With 39+ years of unrivaled expertise, Gracie Barra stands as the trailblazer in Jiu-Jitsu education. Join forces with a legacy built on decades of brotherhood, integrity and development to mastering the art of Brazilian Jiu-Jitsu. Seize the opportunity to align yourself with the leaders and shape the future of martial arts instruction.
A Global Network That Shows Up for You
Be part of something much bigger than yourself! Gracie Barra, the biggest Jiu-Jitsu team globally, offers you the chance to own a franchise and make your mark in the world of martial arts. Join our expansive network and lead the way in your community.
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School Ownership Program
don't take our word for it...
"...it's definitely changing the game"
I envisioned my wildest dreams , the perfect jiu-jitsu facility for my taste, and also taking in consideration the great high standards format.
"There's always help and support in all ways from GB"
These students are the reason why we exist and we must do everything that we can to get their experience to be the best as possible.